Taking the brand to a new level ✏️
The launch of Airbnb Plus sees a new colour – Olin – introduced into the Airbnb palette. It’s a paper-like natural texture that complements the human, handwritten qualities of the overall identity. This has been paired with a focused use of the primary Airbnb colour palette, while hand-authored amenities icons by the illustrator Yu Nagaba add to the warm welcome.
The launch of Airbnb Plus sees a new colour – Olin – introduced into the Airbnb palette. It’s a paper-like natural texture that complements the human, handwritten qualities of the overall identity. This has been paired with a focused use of the primary Airbnb colour palette, while hand-authored amenities icons by the illustrator Yu Nagaba add to the warm welcome.




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