Back Market

Produced amongst rebels at Koto.

Screw New ✌🏽
Fired up by the huge quantities of e-waste produced as a result of our collective obsession with new tech – and the planned obsolescence of old devices – Back Market is challenging people to rethink their tech purchasing habits. By uniting the world’s best refurbishers in an easy-to-use marketplace, partnering with manufacturers and offering guarantees on all devices, it offers a viable alternative to ‘new’. One that’s better for the planet, society and your wallet.

Rebels with a cause 😎
The identity lives and breathes rebellion, embracing the so-called flaws in the product and positions using Back Market as a tiny protest against the system. A diverse set of stickers carry slogans and sayings, bringing endless variation to applications whilst giving customers and merchants a chance to participate in the identity. These stickers, matched with the bold tone of voice, help to support Back Market’s image as a liberator, freeing the world from tech obsolescence.

Ravi lives and works in Naarm (Melbourne, Australia), on lands of the Wurundjeri Woi Wurrung people. Ravi acknowledges the Traditional Custodians of this land and pays respects to Elders – past, present and emerging. Wurundjeri Woi Wurrung people have nurtured this land, its waterways and community for more than 65,000 years and continue to do so today. Ravi pays the rent and you should too.

Ravi is currently open to a select amount of projects starting from January 2025. If you’re interested in collaborating or simply want to get in touch, get in touch ︎︎︎

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