Produced amongst rebels at Koto.

Screw New ✌🏽
Fired up by the huge quantities of e-waste produced as a result of our collective obsession with new tech – and the planned obsolescence of old devices – Back Market is challenging people to rethink their tech purchasing habits. By uniting the world’s best refurbishers in an easy-to-use marketplace, partnering with manufacturers and offering guarantees on all devices, it offers a viable alternative to ‘new’. One that’s better for the planet, society and your wallet.

Rebels with a cause 😎
The identity lives and breathes rebellion, embracing the so-called flaws in the product and positions using Back Market as a tiny protest against the system. A diverse set of stickers carry slogans and sayings, bringing endless variation to applications whilst giving customers and merchants a chance to participate in the identity. These stickers, matched with the bold tone of voice, help to support Back Market’s image as a liberator, freeing the world from tech obsolescence.