Back Market

Produced amongst rebels at Koto.

Screw New ✌🏽
Fired up by the huge quantities of e-waste produced as a result of our collective obsession with new tech – and the planned obsolescence of old devices – Back Market is challenging people to rethink their tech purchasing habits. By uniting the world’s best refurbishers in an easy-to-use marketplace, partnering with manufacturers and offering guarantees on all devices, it offers a viable alternative to ‘new’. One that’s better for the planet, society and your wallet.






Rebels with a cause 😎
The identity lives and breathes rebellion, embracing the so-called flaws in the product and positions using Back Market as a tiny protest against the system. A diverse set of stickers carry slogans and sayings, bringing endless variation to applications whilst giving customers and merchants a chance to participate in the identity. These stickers, matched with the bold tone of voice, help to support Back Market’s image as a liberator, freeing the world from tech obsolescence.



Ravi is open for projects starting from August. If you’re interested in collaborating with me or simply to get in touch please send an email ︎︎︎ hello@ravivasavan.com

Ravi lives and works on the unceded lands of the Wurundjeri people of the Kulin Nation.

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